Financial Model Blog

Know who holds the crown - Mobile App or Website

Know who takes the crown - the app or website

A battle to the finish



We all carry a smart phone by now - or at least most of us. There are a growing number of retired clients of ours who are new to the smart phone space. For years they fought it and went with a pre-paid, but now they're indulging in the luxuries of having access to a multitude of things at their fingertips.


So, what's the big difference between a website or a fancy new app? They typically offer the same stuff and it can be hard to see the advantages on the surface. Many times the mobile apps don't actually give you as much access or range of functionality. At first, the app sounds like a clunky, water downed version of a fully immersive website with all the bells and whistles you'd expect from that fancy Cadillac. There's more to the debate than meets the eye and those of us who have embraced apps as a way to stay connected and efficient, understand their purpose.


For starters, mobile apps offer much better personalization. This can be done based on interests, location, behavior and even more. The apps allow users to establish preferences when you set things up. A website is static and NOT typically customized for each individual client or consumer.


Then there's notifications and how they're being sent to its users. In the past email was a great way to communicate with users of a site, but some have overused or abused it and its lost some of its effectiveness. Notifications from a mobile app can be tweaked by users to allow for push, in-app or even emails. This gives the user control over how and what they want to get notices for.


Using a mobile web browsers to access a companies website can be a bit challenging even with the largest smart phones. It's a funny thing how trends change over time. In the past phones were on mission to build the smallest phones that could easily fit inside a pocket or jacket. They folded in half, were mainly used for calls then graduated to texting and web browsing. The apps of today provide its users one main thing - access with convenience.



Why blog about an app versus a website and who cares? Although most of our younger clientele have downloaded our app and use it often; many don't even know one exists. It's a fast and easy way to access your accounts with various ways to securely log into your account. Additional features are being added all the time, but the app exists today. We have it available and ready for download now!


Remote deposit, statements, tax forms, biometric log in, performance, announcements and letters are on their way. If you want to know more about our app and begin using it - reach out to your Monarch advisor or schedule a meeting with me to become a new client and explore all the benefits we have to offer.


In terms of a champ - it's not a winner take all but more of a preference. Each has its place in keeping tabs on your investments, performance, statements, communication or anything else financial. More robust options exist on a website, but you always have your phone on you with the ability to quickly take a look at things on the fly. We think both are essential to maintain efficiency and remain active in pursuing your financial goals.

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Giving back the American Way

Photo by Foodguide App on Unsplash

The pandemic has created challenges for a ton of business owners across the globe, but none quite like restaurant owners.  Monarch Wealth Management began initiatives early into the crisis in 2020 and made efforts to spend local and raise awareness to encourage local spending.  This caught fire and a ton of folks ordered food delivered to their home, take our and whatever they could to support these local business owners and help them fight for survival.  When I opened my email from American express and learned of this new program I couldn't help hold back!  What a great way to help give back and keep these places alive!  

We don't promote credit cards or offer them to our clients, but we do get questions about benefits, cashback, and point promotions all the time - and it's hard to deny that these offers are pretty sweet.  We're not just a cookie-cutter money manager or large investment firm flying on auto-pilot.  Our clients want advice and guidance on anything financial that can help.  Take advantage of these, put some money back in your wallet and help out a local business owner fight the good fight.    

??????? In an effort to keep the good vibes flowing this Good Friday I want to start a campaign that will run through the rest of 2021. Restaurant owners have been hit hard and I want to do what I can to help. Below are the details:

1. Read my #FinancialModelBlog post to learn more about the promotions going on right now through various corporations and how you can use those to support local places in your area right now.

2. Vote for your favorite restaurant by using Facebook, LinkedIn, or Twitter and tag Monarch Wealth Management, LLC and the #ROCHESTER #RESTAURANT of your choosing. All votes must be cast by the 15th monthly and I will announce each month's winner by the end of the month.

3. I will commit to visiting the winning restaurant once a week for an entire month. Each month a new restaurant will be chosen based on the votes and I will do this through the rest of the year.

4. I'll also tag a friend to match my efforts each month, post pictures, and tag the restaurant to promote our experience.

??????? This starts now - ready, set, go......

???? I also want to recognize the following organizations for helping with the additional cashback, rebates, and promotions they're running to get things moving.

Americanexpress | Delta Air Lines | Marriott Hotels | Hilton

Take a look at the details from the American Express Website or visit their site for more details. 

CLICK HERE to check out more details or look below for a brief summary of what they're doing!

New Consumer Dining Amex Offers Through 2021

Eligible U.S. Consumer Cobrand Card Memberscan enroll to earn up to $220 in statement credits at U.S. restaurants, whether they dine in or take out through December 31, 2021. Offers include:

  • Delta SkyMiles Amex Offers:
    • Up to $110 in dining statement credits: Delta SkyMiles® Gold American Express Card Members can receive $10 back per month (up to 11 times).
    • Up to $165 in dining statement credits: Delta SkyMiles® Platinum American Express Card Members can receive $15 back per month (up to 11 times).
    • Up to $220 in dining statement credits: Delta SkyMiles® Reserve American Express Card Members can receive $20 back per month (up to 11 times).
  • Hilton Honors “Score More on Dining” Amex Offers:
    • Up to $55 in dining statement credits: Hilton Honors American Express Card Members can receive $5 back per month (up to 11 times).
    • Up to $110 in dining statement credits: Hilton Honors American Express Surpass® Card Members can receive $10 back per month (up to 11 times).
    • Up to $220 in dining statement credits: Hilton Honors American Express Aspire Card Members can receive $20 back per month (up to 11 times).
  • Marriott Bonvoy Amex Offers:
    • Up to $110 in dining statement credits: Marriott Bonvoy American Express Card Members can receive $10 back per month (up to 11 times).
    • Up to $220 in dining statement credits: Marriott Bonvoy Brilliant American Express Card Members can receive $20 back per month (up to 11 times).

Taxes on the move

Photo by Kelly Sikkema on Unsplash

Things have been a little less than concrete since the pandemic and the IRS isn't much different when it comes to tax returns and reform.  What changes should you know about and discuss with your tax professional?  Below are a few things to consider...

1. Relax and enjoy Some Extra Time to File...well - Maybe

We have mentioned in previous blog posts that the deadline to file your return and make those payments has shifted to May 17th.  This was done to help us all as some Americans struggle more than others through the pandemic.  More than likely the IRS is behind schedule as well.  Great news for those of us who like to drag our feet and get things done.  Don't forget to check your state deadline versus the federal extension as they don't necessarily match.

2. More time for...

Let's not forget the people who like to delay filing or request an extension typically wait till the last minute to fund their IRA's and other tax-advantaged accounts.  More time to file means more time to save and that includes your contributions to IRA's, HSA's, and college savings plans.  

3. What about estimated tax payments?

The news about the extension is more time to file, get your tax documents in order, and carefully file for an accurate return.  The delayed filing deadline applies to those who pay estimated tax, but it does NOT delay the due date for estimated payments to be made.  

4. Understand the power of paying now versus later

You might be like a ton of us who hear tax savings today, reduce your tax bill now, and other ways of using tax deferral and tax deductions to help your situation.  Talk to your tax advisor and if your younger, have a long time horizon, the benefits of prepaying taxes now eliminate 100% of the tax down the road.  Of course, we're talking about Roth IRA or Roth 401(k) contributions. 

5. Knowledge is power

Talk to your tax person about any legislation changes, deadlines, or strategies.  If you don't have a trusted CPA or tax professional - get one!  Find someone you trust and can relate to.  Fee schedules vary quite a bit and the advice they give can be quite different as well.  There are a ton of variables to consider so like most consulting it is more of an art than a science.  If things were as simple as using a formula, everyone would use the same calculator and do what's best for their situation.


Disclaimer: The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by Basch Solutions to provide information on a topic that may be of interest. Basch Solutions is not affiliated with the named representative, broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

Securities offered through LPL Financial, Member FINRA & SIPC. Investment advice offered through Private Advisor Group, a Registered Investment Advisor.

Private Advisor Group and Monarch Wealth Management are separate entities from LPL Financial. Access to BrokerCheck. The LPL Financial Registered Representatives associated with this site may only discuss and/or transact securities business with residents of the following states: NY, FL, OH, TX, NC, SC, IL, AZ.