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Great, thanks! Instructions and Pixel Codes Constantine Kitrinos sent you instructions for installing the Facebook pixel on a website. Your organization is using the Facebook pixel to track website activity and run ads based on that activity. You must install two kinds of code snippets on the website. This includes pixel base code on every page of your website and event code on specific webpages. 1 Facebook Pixel ID Your pixel ID is the unique number assigned to your Facebook pixel. You can use this number in your pixel base code. Pixel ID: 258265958355623 2 Install Pixel Base Code The pixel base code tracks activity on your website, providing a baseline for measuring specific events. Copy the base code below and paste it between the header tags on every page of your website: